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We are now looking for the next star in Online ESF & Alliance Management

Online ESF & Alliance Management for HP

FRONT.POSITION.POSITION_DESCRIPTION

We are looking for somebody to:


Ensure the right online content is displayed by the retailers

  • Facilitate content distribution; ensure the basic and rich content is being delivered to the retailers (manually or via available tools)
  • Support syndication content implementation at retailers (Cnet, IceCat, FlexMedia)
  • Identify content availability gaps and escalate in HP (manually or via available tools)
  • Work together with the Nordic TMM Online to identify ways of optimizing content delivery to retailers
  • Brief the RAM on opportunities to improve the websites (layout, availability, cross & up sell and other key audits metrics)
  • Support RAM in conversations with the E-tailers when needed. 


Influence E-tailers online environment with Online Merchandizing principles

  • Identify what can be influenced in the retailer websites and how it can be improved
  • Provide guidelines on online merchandizing
  • Provide guidance on improvement of HP search ranking in retailer search engine through SEO improvements
  • Provide E-tailers with online content that makes it possible for them to deliver on Online KPIs – Product Availability, Content Compliancy, Search Placement and share of digital shelf space (Amplify program)


Support the deployment and tracking of Online Marketing Campaigns

  • List assets needed for a successful campaign
  • Advise the Online Nordic TMM to ensure the assets are being created and delivered on time for a campaign deployment
  • Work with Online Nordic TMM and RAMs to ensure the campaign is deployed to a maximized campaign impact
  • Monitor campaign deployment and report to Online Nordic TMM and RAMs
  • Provide E-trailers with the Online Campaign assets and support E-tailers in campaign execution


Amazon

  • Create A+ content for Amazon on HP PC, PC accessories, Print and supplies
  • Manage the Vine Program on vendor central where available and possible


Alliance Marketing – Online campaign support for selected retailer

  • You will be working closely with HP Scandic Alliance Manager on online campaign executions
  • Provide retailer with campaign approved online creatives and provide guidelines for product pages that for fills HP Alliance partner guidelines
  • Communicate Alliance Guidelines to retailer and ensure that all guidelines are followed and approved by HP Alliance partners in time for execution
  • Collect, provide and submit POE after campaign end and claim according to guidelines/timelines
  • Co-operate with HPs Alliance teams and always be up to date on guidelines


Specific expertise required within following areas:

  • Google analytics tracking
  • Content marketing & Conversion optimization 
  • Understanding of SEO & Paid Search Fundamentals
  • Understanding of HTML; CSS and how SS works
  • Photoshop skills basic


Organization

You will be a part of HPs Online Team in HPs Nordic Retail organization – reporting to HP Online Nordic TMM

You will be working closely with HP Nordic RAMs and HP Nordic Alliance Manager
You will be in Sweden, working from a mix of your Home address and the HP Office in Stockholm

FRONT.POSITION.DEADLINE

FRONT.POSITION.ASAP01.02.2021

Agenthuset Nordic - The Omni-Channel Agency

Agenthuset was founded 2012, with one mission - Place our customers at the point of purchase. 


Future shoppers will be omni shoppers. That´s why we specialize in placing your brand at the point of purchase both online & offline.