We are looking for somebody to:

Ensure the right online content is displayed by the retailers

• Facilitate content distribution; ensure the basic and rich content is being delivered to the retailers (manually or via available tools)
• Support syndication content implementation at retailers (Cnet, IceCat, FlexMedia)
• Identify content availability gaps and escalate in HP (manually or via available tools)
• Work together with the Nordic TMM Online to identify ways of optimizing content delivery to retailers
• Brief the RAM on opportunities to improve the websites (layout, availability, cross & up sell and other key audits metrics)
• Support RAM in conversations with the E-tailers when needed. 

Influence E-tailers online environment with Online Merchandizing principles

• Identify what can be influenced in the retailer websites and how it can be improved
• Provide guidelines on online merchandizing
• Provide guidance on improvement of HP search ranking in retailer search engine through SEO improvements
• Provide E-tailers with online content that makes it possible for them to deliver on Online KPIs – Product Availability, Content Compliancy, Search Placement and share of digital shelf space (Amplify program)

Support the deployment and tracking of Online Marketing Campaigns

• List assets needed for a successful campaign
• Advise the Online Nordic TMM to ensure the assets are being created and delivered on time for a campaign deployment
• Work with Online Nordic TMM and RAMs to ensure the campaign is deployed to a maximized campaign impact
• Monitor campaign deployment and report to Online Nordic TMM and RAMs
• Provide E-trailers with the Online Campaign assets and support E-tailers in campaign execution

Amazon

• Create A+ content for Amazon on HP PC, PC accessories, Print and supplies
• Manage the Vine Program on vendor central where available and possible

Alliance Marketing – Online campaign support for selected retailer

• You will be working closely with HP Scandic Alliance Manager on online campaign executions
• Provide retailer with campaign approved online creatives and provide guidelines for product pages that for fills HP Alliance partner guidelines
• Communicate Alliance Guidelines to retailer and ensure that all guidelines are followed and approved by HP Alliance partners in time for execution
• Collect, provide and submit POE after campaign end and claim according to guidelines/timelines
• Co-operate with HPs Alliance teams and always be up to date on guidelines

Specific expertise required within following areas:

• Google analytics tracking
• Content marketing & Conversion optimization 
• Understanding of SEO & Paid Search Fundamentals
• Understanding of HTML; CSS and how SS works
• Photoshop skills basic

Organization

You will be a part of HPs Online Team in HPs Nordic Retail organization – reporting to HP Online Nordic TMM

You will be working closely with HP Nordic RAMs and HP Nordic Alliance Manager
You will be in Sweden, working from a mix of your Home address and the HP Office in Stockholm